Constantly changing fashion trends, the ease of online shopping, and the prevalence of materialism have led to cluttered wardrobes all over the world. Not only is it a huge burden to the environment, but it’s adding significant stress to our personal lives. Millions of people have closets filled to the brim—yet picking outfits is a constant struggle. We rarely feel good in our clothes and the guilt of not wearing something we spent money on is common.
Mindlessly built wardrobes are making us miserable, and ironically enough our solution is often to buy more.
This is sadly the norm in the Western World, and it’s surprisingly easy to fall into that trap. We’re constantly exposed to clever marketing, our social peers make regular, many times just “for fun”, clothes shopping seem normal, and we’re psychologically biased to hold on to our belongings. Transforming your wardrobe into one that serves you well, and changing your buying habits to keep it that way need active initial effort—and we’re here to help you with that.
We share people’s minimalist wardrobe stories to inspire others, provide actionable tips and advice to apply to your own life, offer an online course for deeper insights into learning how to emotionally detach yourself from stuff, and sell a range of products intended to extend the lifespan of your clothes.
If you’re new here, take a moment to read the definition of a minimalist wardrobe, as there are some misconceptions. Hint: it’s not always small in absolute numbers and anyone can have one.
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