Mission

We’re here to help you make your wardrobe more functional. The best way to do that — in our opinion — is to make sure that everything works well together, and that every piece is something you love and wear.

That means clothes you don’t enjoy, and clothes that don’t get worn, get discarded. All new purchases are well thought out investments, that will serve you for a long time.

Old habits can be hard to break, and the transition to a minimalist wardrobe might not be easy, but we’ve done our best to make every step as simple as possible. We have articles helping you regardless of where you are with your wardrobe.

If you’re just starting out, you should read about the definition of a minimalist wardrobe, which dispels some common myths. After that you can glance over all the benefits a minimalist wardrobe gives you — which hopefully will make you eager to start right away.

When you’re ready, grab a cup of tea and read through our practical guides on how to get started, how to responsibly discard your unwanted clothing, and how to make your clothes last. None of them are super lengthy, but they pack all the information you need. You see, minimalism works with writing too.

Lastly, if you’re not already, join over 200k people and follow us on Instagram, for minimalist wardrobe stories, tips, and inspiration from all over the world.

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The Real Definition of a Minimalist Wardrobe
Busting some common wardrobe myths such as item count and color choices.