How the Good On You App Helps You Make Better Purchasing Decisions

It's a little like the Pokédex of ethical clothing brands.

In case you’re not familiar with the Good On You app, it’s an app that rates brands based on their ethics. The ratings are based on the brand’s impact on people (workers), animals and our planet.

Many brands have noticed that people care how and where their clothes are made, words like ethical and sustainable are used in marketing pretty liberally. This app allows you to see which brands really make an effort of being better, and to make wiser choices before shopping.

Good On You been around since 2015, and while sometimes you can’t find a certain brand in the directory, the list of brands has gotten really comprehensive. Enough so that you should be using the app regularly as your shopping companion.

The Ratings

Brands are rated on a scale of 1 to 5, with 1 being something to avoid and 5 being great. The ratings are a result of averages from the before mentioned impact on people, animals and the planet.

As sources, they use certification schemes, such as Fair Trade, OEKO-TEX and the Global Organic Textile Standard (GOTS). If the products aren’t certified they can also use standards systems and independent ratings or assessment methods that are available for use by brands.

The brand’s own public statements are also considered to an extent, especially when the statement is very specific and therefore subject to advertising laws.

Similar Brands Feature

Checking a particular brand’s rating before you shop with them is a good basic way to use the app, but the similar brands feature is where Good On You really shines.

Say that you need a pair of running pants. You’ve usually bought them from Nike, but decide to check Good On You to see how well a huge brand like Nike is doing in terms of ethics.

Well, turns out that with a rating of 2/5 (“Not Good Enough”) not very well.

Fortunately there’s the “Similar Brands“ button, which reveals a list of alternatives sorted by their rating. If none of the smaller brands offer what you need, or doesn’t ship to where you live, you can see that giants such as Adidas and Reebok are rated 4/5 (“Good”).

By actively choosing to shop with better rated brands, we really can make a difference.

Learn More and Download

In addition to the app, Good On You has their own blog, The Good Edit, which is a great source to find new ethical brands. The blog can be read on or the app.

Good On You is available for both iOS and Android (no love apparently for the dozens of Windows Phone users though…).

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